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Dating review 2024

7.0 is a site with plenty of personality...but can it find you love?

What Is 

This dating site has been on our radar for sometime. It's one of the few online dating agencies that bases it's whole unique selling point around psychology and compatibility, rather than the more modern/ common attraction focused matching systems. Along with eHarmony, it continues to push the principle that for a truly long lasting relationship with the best chance of happiness, you need to look deeper than skin level.

Most of the sites we've reviewed recently have been part of the modern swing towards searching for love using physical attraction as the starting point (or in the case of apps like Tinder, the starting and end point). For that reason we were keen to give a whirl and see if a questionnaire has the edge over looks and gut-instinct. has used the expertise of Dr. Helen Fisher, an anthropologist and Chief Scientific Advisor for the site. She created the personality test that the whole premise is based around, which must be completed during registration. After that come the match suggestions and coaching to help you move towards that first date. The site makes it clear that it doesn't believe in setting up dates without the safety net of a compatibility test first, stating “We at Chemistry know you not only want to go on dates, you want to go on great dates. No awkward silences. No moment of regret five minutes after you sit down. Just a great date with someone you've made a connection with.” Review - The Sign Up Process

The test itself takes around 10 minutes and is carried out in a fairly simple multiple choice format. The questions range from being quite random to being more obviously related to the dating process. After the test, the questions flow straight onto queries about your appearance, which is a clever way of the site populating some parts your dating profile so you don't have to do it separately. The progress bar is slightly misleading as you think the questions are almost over but suddenly there are more, and after the appearance questions come the last batch. These ones focus on your ideal partner and the attributes that you are looking for in a person to date.

Is Chemistry a Scam?

However, let's face it – time is not a big sacrifice if it helps you in your quest to find love. After the questions are completed you then move into the search area. Before your first search you're informed that your profile will be reviewed over a 24 hour period in order to get the full recommended match treatment from the site boffins. In the meantime you are given access to the search area to start scanning profiles and searching for local singles.

The search functionality is what you would expect to see on any typical dating site, but the difference is that in the results you're shown not just images of men or women, but details on their personality. Each member is categorised into one of four groups, and you can see the group they've been placed into (through the results of their personality test) beside their image. Indeed, after the 24 hours is up, you also get assigned one of the four labels:

  • Explorers are spontaneous, creative and open-minded.
  • Directors are decisive, focused, and independent.
  • Negotiators are imaginative, empathetic, and nurturing
  • Builders are social, loyal, and dependable

Once you find someone that fits your “type” (or that you would like to contact even if they do not) you can make contact with them, again like any typical online dating website. allows you to 'wink' at members for free, which basically means you can break the ice with them through a quick 'like'. You can also send a limited number of brief messages to different members under the free trial but you need to upgrade in order to enter into a messaging conversation with another member.

Chemistry Dating Site

Our Conclusion: - Is It Worth Checking Out?

There's no doubt that is different from most other online dating sites. It takes time to join and requires you to literally buy into the idea that a personality test can help you find Mr. or Mrs. Right. For us, this concept isn't too crazy. In fact, as popular as the simplistic, “swipe if you like” mechanisms are these days, there is always a feeling that if you're looking for something as important as someone to spend your life with, an insight into the kind of person they are wouldn't hurt. At the end of the day, whether Chemistry's test is the right insight to help you on your way is down to your faith in their scientists. But one this is for sure, you do feel that you're getting something different for your money on this site.

As always (and particularly in this case) we'd recommend you use multiple site subscriptions to keep yourself busy and increase your chances of finding regular dates online. Why not test's science against one of the more modern “looks focused” sites and see how you get on?

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