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Is legit or is it full of spam and fake profiles?


Cupid symbolises an external force bringing two people together for love, so it's difficult to think of a better name for an online dating site. But do's arrows actually hit the mark? We decided to find out.

Our Review is an interesting dating site. Some people have never heard of it and some people mix it up with OKCupid (see our OK Cupid review here). But Cupid isn't new to the dating scene. In fact, it's been around so long that several years ago it became the first online dating company to float on the London Stock Exchange (under Cupid plc, it's parent company). The new owners, NSI Ltd, are the company behind such brands as UniformDating (remember them?), LoveBeginsAt and GirlsDateForFree. They certainly aren't Match, Tinder or eHarmony, but with a TV advertising presence and rich history, they certainly aren't to be underestimated.

The site itself looks great. Very smooth and sleek, on a level that we've not seen in many of our reviews. The video homepage is a refreshing change from the norm and the information below the video is certainly encouraging; a thousand new singles daily, over two hundred dating success stories each year, etc. It's a strong start from the dark horse of the online dating sector. For those who prefer searching through singles to date on their mobile, Cupid offer an Android and iOS application that is equally as sleek as the desktop site. The app compliments the site well and again underlines the fact that Cupid are up there with the other top dating sites.

How Does Cupid Compare To Other Dating Sites And Apps?

Once you're into the main members area, the sleek design continues. This is in contrast to (see our Match review here) for example, which is decidedly underwhelming when you go from their great landing page to a somewhat cluttered members area. The panel design on Cupid is easy to use, leaving us aesthetically pleased enough to upgrade to the full version in order to really test things out. After all, a dating site is only as good as the members in its database.

We also liked the statistics board, which shows daily statistics such as how many people have viewed your profile, how many likes you've had that day, your message number, etc. This is a neat little summary that gives you an instant update on what's been happening since you last logged in.

The search system is simple enough, with filters like “last online”, “new members” and “distance” all allowing you to eliminate members that aren't of interest. The results are displayed in the same stylish 'tiled' format that lets you send 'likes' and see member images in a big panel, instead of having to click into their profile to get a better look.

Other features worth mentioning include the Tinder style 'LikeBook' that let's you flick through members easily with one click to indicate whether you're interested in them or not and a 'Chatroom' area, where you can socialise with several members at once in real time. There's even a 'Wingman' so you aren't flying solo – a feature that we've never seen before in any of our other dating site reviews. Review

Wingman “Barney” suggests profiles and gives tips to help you along the way, a nice touch for people who are new to the online dating scene. This is complimented by the existence of an excellent dating blog, perhaps bettered only by the Match bloggers area.

The final feature that caught our eye was found as part of the 'Q-Matching' tab. This basically allows you to fill out a questionnaire to help you find matches that are similar in personality. It's something a lot of the bigger sites offer but we were quite surprised to see it here after reading on Cupid's front page that “Matching each other on the answers to a lot of irrelevant questions is not the best indicator of your compatibility with someone else.” Slight mixed-messaging there. review

However, this doesn't take away from the positives that the site has, none of which is more pleasing than the excellent customer support system that allows you to live chat with support in one click. These are the things that really matter to serious daters when it comes to choosing a long-term dating site. Overall, we can't help but be impressed by this site. Our searches and chat initiations did lead to some good responses/ date potentials and the site design added to the overall experience.

cupid review

Our Conclusion: Is Legit Or Is It A Scam?

Cupid's wings may not be strong enough to take the site to the brand level of Match or eHarmony, but there's no doubt that this site is a good alternative to the main players in the dating industry. We always suggest that it's a good idea to try several dating sites to increase your chances of arranging dates. We'd recommend as an option to test out as part of this strategy, particularly if you're based in the UK or USA where the site is busiest.

Keep in mind that is a dating site for men and women seeking a serious long term relationship. If you are looking for an affair or a quick hookup, we highly suggest you to check out the sites in our hookup categroy. 

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  • 2018-03-17 04:18:24, BEN Millner (Man, 40)

    Not enough options


    As someone that defines himself as bisexual and gender fluid, there aren't enough options in the registration form to accommodate my personal situation. If I'm spending money, I dont want to be limited by a site that's too old fashioned. Get with the programme cupid!

  • 2017-12-17 10:34:39, Laura (Woman, 52)

    Good Ideas


    I would sum cupid up by saying that its different – in a good way lol. The wingman idea is cool and more sites should do this. It has that safe mode option as well. The app version is up there with the best on the market. Its refreshing to see an internet dating website trying to come up with new ideas.

  • 2017-12-14 18:49:29, Mr. Burns (Man, 49)

    Can't quite decide on


    These guys have been around for a long time & I guess that says a lot but im still not convinced that they are the best option out there. I like the chatrooms (takes me back to the early days of the net...a/s/l & all that fun!). I'm also a big fan of the look & feel of the site. If you compare the look of cupid to the other 'top' dating sites it really does win hands down. But its not perfect either. There just arent enough local members for me to stay super busy here & at the end of the day thats what makes a good dating site. It's worth trying it with another site in a sort of dating combination as someone else said, that's the best way.

  • 2017-11-08 06:48:32, Diana / Miami (Woman, 51)

    Can be annoying but overall a good site to try


    ive had real dates on this site so lets make that clear at least it works that something I guess. But for a paid site id be looking for something extra. There are a lot of people that dont have profile pics that your not sure if they are serious about finding love or not. If they could get the people all more involved then id be more likely to message them when I run out of people to speak to but when there is no pic I get put off.

  • 2017-10-14 05:42:47, Phil Harrison (Man, 42)

    Cupid Review


    I have one word for this site – boring! Not enough people to speak to and when you do get replies fifty percent are bots or time wasters. Beware of a site that seems too good to be true, it normally is!

  • 2017-08-12 01:34:10, FromHere (Man, 49)

    Good Dating Site – 7/10


    Plus points: sleek, has an app, lots of people, chatrooms, good ratings/ high social media following Negatives: you have to pay

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