Is Cupid.com legit or is it full of spam and fake profiles?

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Cupid symbolises an external force bringing two people together for love, so it's difficult to think of a better name for an online dating site. But do cupid.com's arrows actually hit the mark? We decided to find out.

Our Cupid.com Review

Cupid.com is an interesting dating site. Some people have never heard of it and some people mix it up with OKCupid (see our OK Cupid review here). But Cupid isn't new to the dating scene. In fact, it's been around so long that several years ago it became the first online dating company to float on the London Stock Exchange (under Cupid plc, it's parent company). The new owners, NSI Ltd, are the company behind such brands as UniformDating (remember them?), LoveBeginsAt and GirlsDateForFree. They certainly aren't Match, Tinder or eHarmony, but with a TV advertising presence and rich history, they certainly aren't to be underestimated.

The site itself looks great. Very smooth and sleek, on a level that we've not seen in many of our reviews. The video homepage is a refreshing change from the norm and the information below the video is certainly encouraging; a thousand new singles daily, over two hundred dating success stories each year, etc. It's a strong start from the dark horse of the online dating sector. For those who prefer searching through singles to date on their mobile, Cupid offer an Android and iOS application that is equally as sleek as the desktop site. The app compliments the site well and again underlines the fact that Cupid are up there with the other top dating sites.

How Does Cupid Compare To Other Dating Sites And Apps?

Once you're into the main members area, the sleek design continues. This is in contrast to Match.com (see our Match review here) for example, which is decidedly underwhelming when you go from their great landing page to a somewhat cluttered members area. The panel design on Cupid is easy to use, leaving us aesthetically pleased enough to upgrade to the full version in order to really test things out. After all, a dating site is only as good as the members in its database.

We also liked the statistics board, which shows daily statistics such as how many people have viewed your profile, how many likes you've had that day, your message number, etc. This is a neat little summary that gives you an instant update on what's been happening since you last logged in.

The search system is simple enough, with filters like “last online”, “new members” and “distance” all allowing you to eliminate members that aren't of interest. The results are displayed in the same stylish 'tiled' format that lets you send 'likes' and see member images in a big panel, instead of having to click into their profile to get a better look.

Other features worth mentioning include the Tinder style 'LikeBook' that let's you flick through members easily with one click to indicate whether you're interested in them or not and a 'Chatroom' area, where you can socialise with several members at once in real time. There's even a 'Wingman' so you aren't flying solo – a feature that we've never seen before in any of our other dating site reviews.

Wingman “Barney” suggests profiles and gives tips to help you along the way, a nice touch for people who are new to the online dating scene. This is complimented by the existence of an excellent dating blog, perhaps bettered only by the Match bloggers area.

The final feature that caught our eye was found as part of the 'Q-Matching' tab. This basically allows you to fill out a questionnaire to help you find matches that are similar in personality. It's something a lot of the bigger sites offer but we were quite surprised to see it here after reading on Cupid's front page that “Matching each other on the answers to a lot of irrelevant questions is not the best indicator of your compatibility with someone else.” Slight mixed-messaging there.

However, this doesn't take away from the positives that the site has, none of which is more pleasing than the excellent customer support system that allows you to live chat with support in one click. These are the things that really matter to serious daters when it comes to choosing a long-term dating site. Overall, we can't help but be impressed by this site. Our searches and chat initiations did lead to some good responses/ date potentials and the site design added to the overall experience.

Our Conclusion: Is Cupid.com Legit Or Is It A Scam?

Cupid's wings may not be strong enough to take the site to the brand level of Match or eHarmony, but there's no doubt that this site is a good alternative to the main players in the dating industry. We always suggest that it's a good idea to try several dating sites to increase your chances of arranging dates. We'd recommend Cupid.com as an option to test out as part of this strategy, particularly if you're based in the UK or USA where the site is busiest.

Keep in mind that Cupid.com is a dating site for men and women seeking a serious long term relationship. If you are looking for an affair or a quick hookup, we highly suggest you to check out the sites in our hookup categroy.